HSBC Enters the Metaverse Through Partnership With The Sandbox

HSBC Enters the Metaverse Through Partnership With The Sandbox
0

HSBC Enters the Metaverse Through Partnership With The Sandbox

HSBC, with almost $3 trillion in assets, is the first küresel bank to enter The Sandbox metaverse, said the blockchain gaming firm in a statement on Wednesday.

  • The bank will buy a plot of land at The Sandbox metaverse, which it will develop to engage with sports, e-sports and gaming fans, the statement said.
  • Details of HSBC’s development in the virtual plot of land weren’t announced. A promotional GIF that was posted along with the statement showed an HSBC stadium next to a virtual body of water.
  • HSBC sees “great potential” in creating “new experiences through emerging platforms,” said Suresh Balaji, chief marketing officer at HSBC Asia-Pacific, in the statement. The partnership with The Sandbox will enable the bank to “create innovative brand experiences for new and existing customers,” he added.
  • Gucci, Warner Music Group, The Walking Dead, Snoop Dogg, and Adidas are among küresel brands that are working with The Sandbox.
  • In February, JPMorgan said it was the first bank to enter the metaverse when it bought a plot of land in Decentraland to build a lounge for customers.

Read more: JPMorgan Is the First Bank Into the Metaverse, Looks at Business Opportunities

Click to rate this post!
[Total: 0 Average: 0]

Join Our Newsletter

Sign up for free now and be the first to know about new updates.

Write a Comment