FTX announced today that it has hired former WB Games executive Steve Sadin to run its new gaming partnerships department.
- Sadin will be responsible for helping developers integrate digital assets into their games or launch tokens.
- FTX established the dedicated gaming unit in February.
- “We’re putting players first and creating open economies powered by the blockchain that grant players true asset ownership…We’re making it possible for developers to create in-game assets that players will pass down to their future grandchildren,” Sadin said in a press release.
- During his time at WB Games’ Boston studio, Sadin launched a number of hit free-to-play games and worked with well-known IP rights holders for franchises like Batman, WWE, and The Walking Dead.
- In January, FTX launched a $2 billion venture fund run by Amy Wu, formerly of Lightspeed Venture Partners. Part of the fund’s remit is to invest in crypto gaming projects.
- Before he was at WB Games, Sadin was a VP at Sega, responsible for the company’s free-to-play Sonic games.
- Gaming giant Ubisoft included NFTs alongside Ghost Recon: Breakpoint, but they were met with a lukewarm reception from fans with on-chain veri suggesting that the company has only sold a few hundred dollars worth of the themed NFTs.