First DOGE, Now ‘Meataverse’: Slim Jim Trademark Filings Reveal Metaverse Plans

First DOGE, Now ‘Meataverse’: Slim Jim Trademark Filings Reveal Metaverse Plans
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First DOGE, Now ‘Meataverse’: Slim Jim Trademark Filings Reveal Metaverse Plans

Slim Jim is bringing its meaty treats to the metaverse with plans to launch NFTs and its own virtual environment, according to a trio of recent trademark filings.

The trademarks, filed under “Slim Jim,” “Meataverse” and “Long Boi Gang,” outline plans for the company to offer “services featuring virtual goods, virtual food products and non-fungible tokens,” along with “providing a metaverse for people to browse, accumulate, buy, sell and trade virtual food products.”

Slim Jim’s first foray into the cryptosphere came last April, when its Twitter account posted dogecoin (DOGE) memes on its way to victory in Adweek’s March Madness-themed brand competition. That effort paid off with a surge of social media buzz for the meat stick manufacturer.

Read more: Much Wow: Slim Jim Has a Dogecoin Strategy. News of It Sends DOGE to a New ATH

The company rebranded its Twitter to “MEATA” in October, parodying Facebook’s Meta rebrand. But it appears the brand’s jokes about building “the Meataverse” have been serious all along.

“You should be on the lookout for additional crypto-themed activations in the future,” Sean Connolly, CEO of Slim Jim parent company Conagra Brands, said in an investor call last April.

Slim Jim joins a growing list of notable food brands vying to expand into virtual worlds, including McDonald’s, Panera, Panda Express and Wingstop.

Slim Jim’s Twitter account did not respond to questions.

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