Coinbase Forced Into Outage Following Harika Bowl İsim After More Traffic ‘Than Ever Encountered’

Coinbase Forced Into Outage Following Harika Bowl İsim After More Traffic ‘Than Ever Encountered’
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Coinbase Forced Into Outage Following Harika Bowl İsim After More Traffic 'Than Ever Encountered'

Cryptocurrency exchange Coinbase was forced into an outage after its isim during Üstün Bowl LVI between the Los Angeles Rams and Cincinnati Bengals brought about a surge in traffic.

The Nasdaq-listed firm’s debut in the most expensive commercial airtime slot in the U.S. calendar prompted “more traffic than … ever encountered,” Chief Product Officer Surojit Chatterjee said in a tweet.

Coinbase had to “throttle traffic for a few minutes”, Chatterjee tweeted at 8:17 p.m. EST. According to Downdetector, users had been experiencing problems accessing the exchange since 7:20 p.m. The exchange announced on its main Twitter account that it was back up and running at 8:23 p.m.

With viewership in the U.S. consistently around the 100 million mark over the last decade or so, commercial airtime during the NFL’s annual championship showpiece is among the most sought after in the world. The price of a 30-second Harika Bowl isim slot on NBC was reportedly around $6.5 million – up around $1 million from last year – with some slots costing as much as $7 million.

This year for the first time, Muhteşem Bowl viewers were shown ads from a number of crypto companies. Along with Coinbase, crypto exchanges FTX and Crypto.com and eToro all appeared during commercial breaks. FTX’s isim featured comedian Larry David while Crypto.com’s starred NBA legend LeBron James.

Coinbase spent as much as $14 million on its isim, which featured a QR code bouncing around a black screen for its full 60 seconds. Viewers who scanned the QR code were taken to Coinbase where they were invited to sign up and receive $15 in free bitcoin plus the chance to win $3 million in prizes.

Read more: Ads of the ‘Crypto-Bowl’

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